Courting Axiom With Folly Since 2005.

Courting Axiom With Folly Since 2005.

Monday, October 24, 2005

This.

The Depository sheepishly presents This, a piece from last year. A piece of what, you ask? Peanut brittle. Now go eat it.

The City Project

BUILD YOUR BUSINESS, REPUTATION AND BRAND AWARENESS
You are invited to build all these things and more, by building upon one of the most innovative corporate sponsorship opportunities in America -- The City Project. There has never been a more opportune time to give your corporation unparalleled access to city denizens, the coveted suburban demographic, local and national media and the hottest names in populous areas.
This is a rare prospect. We encourage you to peruse the success stories delineated below and join the City Project. Realize the full potential of your business. Build on the best.

INDYCRANAPPLEIS
Ocean Spray came to the City Project with a conundrum. How do we reach Middle America's thirsty masses? The answer was nestled only 200 miles from Chicago and 220 miles from St. Loubriderm. A burgeoning metropolis of over 2 million, the former Indianapolis now serves as conclusive proof that everything can be combined with cranberries to tasty effect.

ST. LOUBRIDERM
This hardened post-industrial husk of a city became a bastion of supple creaminess thanks to a partnership with Lubriderm. Though still riddled with violent crime, even the harshest assaults of the former St. Louis now boast a "softer" touch.

BOCA BURGER'S NEW BUFFALO
In terms of American gastronomy, the "new buffalo" is beef. The new beef? Boca Burger, of course. This convenient two-step logic helped transform the former New Buffalo, Michigan, a sleepy burg of 2,000 located at the mouth of the Galien River, into a tasty representation of shifting dietary preferences, located, we hope, at the mouth of America.

LAS VEGAS! PRESENTS: LAS VEGAS
Combining the inherent glitz, sparkle and tourist appeal of actual Las Vegas with the Las Vegas Tourism Commission's desire to market the inherent glitz, sparkle and tourist appeal of actual Las Vegas was a masterstroke. Now the inherent glitz, sparkle and tourist appeal of actual Las Vegas is as well represented as ever across a variety of mediums, thanks to the Las Vegas Tourism Commission.

I CAN'T BELIEVE IT'S NOT TUCSON
Once known as Tucson, Arizona, this sun-dappled metropolis was a natural fit for popular margarine brand I Can't Believe It's Not Butter. I Can't Believe It's Not Tucson represents what we at the City Project call "an organic amalgamation" between brand and locale. The parallels between the two are too numerous and apparent to list here. The solitary discernible difference between the product and its marketing partner? Tucson actually is Tucson. Believe it!

Please note that the examples above represent merely the tip of the proverbial skyscraper. The City Project is currently pursuing partnerships with numerous west coast locales, looking into entire states available for sponsorship and even investigating properties on an international level. So be it in Tanzania or in Tanzania, Ohio, build the future of your business by building on the best: The City Project.

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