OPEN on a slow pan around a tabletop breakfast plate. Except it’s not really a plate. It some sort of rough wood plank.
CAMERA comes over the top of a mountain of eggs and reveals a vast bounty of glistening breakfast foodstuffs.
ANNC (a gruff male voice tinged with a Southern accent and a nip of mornin' whiskey):
“Now at Huckleberry’s, our famous Homestyle RanchHand Breakfast Slabs are coming with a side order…OF FUN!”
(SFX: birthday horn)
SUDDENLY, from above, a large, multilayered pink, blue and white birthday cake hammers into frame. It drops next to the breakfast Slab, quivering. Its candles are lit. The top reads “CAKE IT!”
ANNC: “That’s right. For a limited time, order any RanchHand Slab and you can CAKE IT for less than a sawbuck.”
Quick CUT to a MAN dining in a booth. He wears a butcher’s apron smeared with various unthinkables.
MAN: “CAKE IT!”
CUT to a small WOMAN in lumberjack garb as she beholds her meal.
WOMAN: “CAKE IT!”
CUT to a frosting-smeared DOG, a Retriever, as it hungrily eats cake beside its blind owner who gropes about for his food.
DOG: (bark!)
CUT back to steaming tabletop as breakfast items are identified.
ANNC: “Oh, you’ll still get four cooked-to-order eggs, seven pieces of Chickisaw County Boar Bacon, a sausage chub, French toast, a sizzlin’ ham steak and a soda or milkshake”CUT an older man sits at a booth, fork and knife at the ready, as a cake drops on his table. We can feel its sheer weight on impact.
OLDER MAN: “Happy birthday to ME!”
He digs in sans utensils. Graphics come up over his onslaught.
ANNC: “Don’t fake it- CAKE IT! Start your day the Huckleberry’s way- with a rich, hearty birthday cake for only $.99!”